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Jonathan Crabtree

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Generation Y to Get Web 2.0 Prepaid Health Insurance via PayPal

The new site is promising health insurance coverage online for just $9.90 a week via PayPal

Health funds worldwide need to attract younger members in order to help keep their health insurance premiums affordable. Prepaid Health Insurance via PayPal may be part of the solution according to GMHBA, an Australian not-for-profit health fund.

"The new site is promising to help young people cut through the clutter by providing hospital and extras health insurance cover online for just $9.90 a week via PayPal. It features numerous Web 2.0 style innovations that should resonate with the attention poor video centric Generation Y. The site is also carbon offset. Visitors will discover virtual avatars, Skype, Twitter, health Widgets and live video. An Apple iPhone can also be won to highlight the fact the site is also iPhone friendly" said Jonathan Crabtree, Online Manager, Strategy & Innovation for GMHBA Health Insurance.

"Importantly, we're looking for feedback and will continue to innovate to ensure the service we can offer is helpful and efficient. A paging service is available 24/7 for those people wanting to ask a question or two before they buy online. In any event, our prepaid health insurance is backed by a 60 day money back value guarantee. If people find better value elsewhere within 60 days and haven't made a claim, they can cancel their policy and we'll give them their money back," Mr Crabtree said.

"The hospital and extras package costs so little because you'd be a private patient in a public hospital with a $500 maximum annual excess and this cover does NOT pay benefits for: eye surgery, gastric banding, joint replacement, renal dialysis, obstetrics and IVF and related services," Mr Crabtree said.

"A PayPal representative has confirmed that they are unaware of any other health funds selling prepaid health insurance via PayPal so while we may be the first, we believe other health funds will follow," said Mr Crabtree.

More Stories By Jonathan Crabtree

Jonathan Crabtree is the Executive Manager Innovation and Strategy at GMHBA Health Insurance.