It's better to out-think than out-spend!

Jonathan Crabtree

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Top Stories by Jonathan Crabtree

Health funds worldwide need to attract younger members in order to help keep their health insurance premiums affordable. Prepaid Health Insurance via PayPal may be part of the solution according to GMHBA, an Australian not-for-profit health fund. "The new site is promising to help young people cut through the clutter by providing hospital and extras health insurance cover online for just $9.90 a week via PayPal. It features numerous Web 2.0 style innovations that should resonate with the attention poor video centric Generation Y. The site is also carbon offset. Visitors will discover virtual avatars, Skype, Twitter, health Widgets and live video. An Apple iPhone can also be won to highlight the fact the site is also iPhone friendly" said Jonathan Crabtree, Online Manager, Strategy & Innovation for GMHBA Health Insurance. "Importantly, we're looking for feedback and w... (more)

Three Steps to Make Twitter The Killer Web 2.0 Tool For Your Business

I first created a personal Twitter page on the 1st February 2008. A short time later, I also created one for GMHBA Health Insurance. Twitter has been described as a micro-blogging tool. However I believe it's use is half customer service and half conversation. The customer service aspect is quite straightforward. You can announce every innovation of new product relevant to your business. With luck your post (Tweet) might even be re-Tweeted or repeated on other peoples' Twitter pages. The conversational aspect is important too as you can create useful networks and gain insights into... (more)